KnowledgeCRM & Lifecycle / Metric explained
Marketing Qualified Lead Rate
MQL rate · The share of leads marketing classifies as worth sales attention.
The metric, at your level
Understand MQL rate in context.
Simply explained explanation
The share of leads marketing classifies as worth sales attention.
Professional explanation
Proportion of leads meeting documented marketing-qualification criteria.
Analytical explanation
Changes can reveal shifts in targeting quality or lead-scoring logic. Separate real lead quality from changing thresholds.
Technical explanation
MQL rate = distinct MQL leads / distinct eligible leads × 100. Keep the scoring and lifecycle timestamp rule consistent.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
Calculation / definition(Marketing-qualified leads ÷ eligible leads) × 100
↗ How to use it
Audit qualification reasons by source.
⚠ Common interpretation mistake
An MQL is not necessarily a sales-ready or paying customer.
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Metric calculator
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