KnowledgeLeads
Leads · How many people expressed interest by submitting a qualifying enquiry.
Understand Leads in context.
Simply explained explanation
How many people expressed interest by submitting a qualifying enquiry.
Professional explanation
Count of incoming lead records or lead-generating actions under an agreed definition and deduplication policy.
Analytical explanation
Lead volume without quality creates false confidence. Reconcile forms, calls and CRM records, then monitor qualification and sales outcomes.
Technical explanation
Define leads as unique accepted CRM records, not all form_submit events. Use a stable lead_id and deduplication criteria across acquisition sources.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Monitor valid-lead rate and eventual sales.
⚠ Common interpretation mistake
One person can submit multiple forms or trigger multiple events.