KnowledgeLead-to-Customer Rate
Lead close rate · The share of leads that eventually become paying customers.
Understand Lead close rate in context.
Simply explained explanation
The share of leads that eventually become paying customers.
Professional explanation
Conversion rate from an accepted lead cohort to a verified new customer or won sale.
Analytical explanation
Inspect lead-source intent, response time, sales process and deal size. Use mature cohorts when conversions have long delays.
Technical explanation
Unique leads becoming customers within the attribution horizon / unique eligible leads in that cohort × 100. Define multi-deal and repeat-lead rules.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Compare acquisition channels on realized sales.
⚠ Common interpretation mistake
Do not mix recent leads with old fully matured leads.
Metric calculator
Adjust the inputs to see how the metric is calculated.