KnowledgeConversions
Conv. · The number of valuable actions attributed to your ads.
Understand Conv. in context.
Simply explained explanation
The number of valuable actions attributed to your ads.
Professional explanation
Recorded primary conversion actions that the ad platform assigns to campaigns under the configured attribution and counting rules.
Analytical explanation
Audit goal selection, counting mode, attribution window and duplicate events before comparing platform conversions with backend orders.
Technical explanation
Google Ads metrics.conversions aggregates configured primary actions according to their attribution and counting settings; secondary actions are commonly in All conversions.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Distinguish soft goals from qualified business outcomes.
⚠ Common interpretation mistake
Conversions are not automatically verified orders or unique customers.