KnowledgeConversion Value
Conv. value · The money value or assigned score attributed to ad conversions.
Understand Conv. value in context.
Simply explained explanation
The money value or assigned score attributed to ad conversions.
Professional explanation
Sum of configured values for counted conversion actions, including monetary or proxy values.
Analytical explanation
Validate real order values versus fixed lead scores, currency handling and value rules. A growth in value may be valuation logic rather than revenue.
Technical explanation
Google Ads metrics.conversions_value reflects its attributed conversion-value column and configuration; it is not guaranteed to equal GA4 purchaseRevenue.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Separate monetary sales from modeled or proxy value.
⚠ Common interpretation mistake
Do not call all conversion value “revenue” when leads have assigned scores.