KnowledgeEmail Click Rate
Email CTR · The share of delivered marketing emails that produced clicks.
Understand Email CTR in context.
Simply explained explanation
The share of delivered marketing emails that produced clicks.
Professional explanation
Email campaigns clicks divided by delivered messages, subject to the ESP’s unique versus total click convention.
Analytical explanation
Review message relevance, list quality and call-to-action; bot and security-scanner clicks may inflate results.
Technical explanation
One comparable definition: unique clickers / delivered emails × 100. The ESP may instead report total link clicks or click-to-open rate.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Exclude identified automated clicks where possible.
⚠ Common interpretation mistake
Email click rate and click-to-open rate use different denominators.
Metric calculator
Adjust the inputs to see how the metric is calculated.