KnowledgeConversion Rate
CVR · The proportion of eligible visitors or ad interactions that generate a conversion.
Understand CVR in context.
Simply explained explanation
The proportion of eligible visitors or ad interactions that generate a conversion.
Professional explanation
The rate at which a chosen denominator becomes a recorded business action; the denominator depends on the analytics or ad product.
Analytical explanation
Separate ad interaction conversion rate from session conversion rate. Investigate device, landing page, audience, traffic quality and how conversion events are counted.
Technical explanation
Generic CVR = conversions ÷ eligible interactions × 100. Google Ads Conv. rate uses eligible ad interactions; GA4 session key-event rate is a different metric.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Always label the denominator in reports.
⚠ Common interpretation mistake
Google Ads conversion rate and GA4 session conversion rate are not interchangeable.
Metric calculator
Adjust the inputs to see how the metric is calculated.