KnowledgeAdd-to-Cart Rate
ATC rate · The share of product viewers who add something to their cart.
Understand ATC rate in context.
Simply explained explanation
The share of product viewers who add something to their cart.
Professional explanation
An intent progression metric comparing an add-to-cart outcome against a defined product-view population.
Analytical explanation
Investigate by item, device, stock, pricing, shipping expectations and product-page usability. Make sure quick-add triggers are tracked.
Technical explanation
Define numerator and denominator explicitly. A common user-based definition: users with add_to_cart / users with view_item. Event-count ratios can exceed 100% due to repeats.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Segment by item and acquisition source.
⚠ Common interpretation mistake
An event-count ratio is not the same as a user-based rate.
Metric calculator
Adjust the inputs to see how the metric is calculated.