KnowledgeCheckout Completion Rate
Checkout CVR · The share of started checkouts that end in a purchase.
Understand Checkout CVR in context.
Simply explained explanation
The share of started checkouts that end in a purchase.
Professional explanation
Conversion from a defined checkout-start cohort to confirmed ecommerce purchase within an agreed period.
Analytical explanation
Investigate payment failures, form validation, delivery choices and device-specific friction. Validate begin_checkout and purchase tags first.
Technical explanation
A common user-based formula is users with purchase after begin_checkout / users who began checkout. Define session/window and identity rules; generic event ratios can mislead.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Inspect checkout-step drop-offs.
⚠ Common interpretation mistake
A purchase can occur outside the same session as begin_checkout.
Metric calculator
Adjust the inputs to see how the metric is calculated.