KnowledgeOrganic Click-through Rate
Organic CTR · The percentage of Google Search impressions that generated a click.
Understand Organic CTR in context.
Simply explained explanation
The percentage of Google Search impressions that generated a click.
Professional explanation
Search Console clicks divided by search impressions for comparable search-result scope.
Analytical explanation
Query intent, brand mix, SERP features and ranking all change CTR. An aggregate decline can result from expansion into lower-position queries.
Technical explanation
GSC API rows[].ctr is a fractional number. For aggregates use sum(clicks) / sum(impressions), not the simple average of row CTR values.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Inspect CTR by query and position cluster.
⚠ Common interpretation mistake
Do not average query CTR percentages without weighting.
Metric calculator
Adjust the inputs to see how the metric is calculated.