KnowledgeAverage Search Position
Avg. position · The average position Google reports for your site in search results.
Understand Avg. position in context.
Simply explained explanation
The average position Google reports for your site in search results.
Professional explanation
Impression-weighted average search-result position using Search Console’s result eligibility and aggregation conventions.
Analytical explanation
A change may reflect query mix rather than actual rank loss on core keywords. Study stable cohorts of queries and pages.
Technical explanation
GSC API rows[].position. API positions are 1-based, aggregated by impressions; results with multiple URLs may use property-level aggregation logic.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Compare consistent branded and non-branded cohorts.
⚠ Common interpretation mistake
An average of 8 does not mean every keyword ranks eighth.