KnowledgeFrequency
Freq. · The average number of times each reached person saw an ad.
Understand Freq. in context.
Simply explained explanation
The average number of times each reached person saw an ad.
Professional explanation
Impressions per reached person, usually calculated over a specified date interval.
Analytical explanation
Rising frequency with falling incremental reach and weaker response can signal saturation, but the right frequency depends on objective and sales cycle.
Technical explanation
Frequency ≈ impressions / reach where both use compatible estimation rules. Do not sum or average campaign frequencies without reach weighting.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Check frequency distributions where supported.
⚠ Common interpretation mistake
Averages conceal users who saw the ad far more often.
Metric calculator
Adjust the inputs to see how the metric is calculated.