KnowledgeWeb Analytics / Metric explained
New Users
New users · Users who arrived for the first time, according to available analytics identifiers.
The metric, at your level
Understand New users in context.
Simply explained explanation
Users who arrived for the first time, according to available analytics identifiers.
Professional explanation
GA4 count of distinct first_visit or first_open users within the date range.
Analytical explanation
New user growth can reflect acquisition or cookie resets, consent changes and identity fragmentation. Validate new customers using CRM data.
Technical explanation
GA4 Data API: newUsers; the underlying first_visit and first_open signals do not certify a first-ever buyer across all devices.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
Calculation / definitionGA4 first-time user count
↗ How to use it
Compare with first-time purchasers and CRM.
⚠ Common interpretation mistake
New users are not necessarily first-time customers.