KnowledgeConsent Acceptance Rate
Consent rate · The percentage of visitors who consent to a specified optional tracking purpose.
Understand Consent rate in context.
Simply explained explanation
The percentage of visitors who consent to a specified optional tracking purpose.
Professional explanation
Consent grants per eligible CMP decision, segmented by purpose such as analytics or advertising.
Analytical explanation
Changes can affect observed GA4 users and conversions. Compare CMP UI changes, regions, device and purpose-specific opt-ins; never treat non-consent as missing consent.
Technical explanation
Custom definition: eligible sessions/users granting a particular purpose / eligible sessions/users shown the choice. Measure consent choices without collecting data before permission.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Audit by purpose and geography.
⚠ Common interpretation mistake
An “accept all” rate is not necessarily the analytics_storage grant rate.
Metric calculator
Adjust the inputs to see how the metric is calculated.