KnowledgeBounce Rate
Bounce rate · The share of visits that GA4 does not count as engaged.
Understand Bounce rate in context.
Simply explained explanation
The share of visits that GA4 does not count as engaged.
Professional explanation
In GA4, bounce rate is the percentage of non-engaged sessions, not the old Universal Analytics single-page-exit definition.
Analytical explanation
High bounce may be reasonable for an answer page that satisfies intent quickly. Investigate landing pages and conversion outcomes before calling it a problem.
Technical explanation
GA4 Data API: bounceRate = (sessions − engagedSessions) / sessions. The API returns a fractional value.
Four complementary explanations — choose your level. Technical definitions are platform-specific where noted.
↗ How to use it
Assess by page purpose and traffic intent.
⚠ Common interpretation mistake
GA4 and Universal Analytics bounce rates use different logic.
Metric calculator
Adjust the inputs to see how the metric is calculated.